Austerity Garage Pop-Up Shop in Johannesburg,
Durban and Cape Town
Colour Scheme
Bright and attractive colour usage to draw the attention of the audience.
Font
Helvetica Neue
Celebrities
Two local musicians have been selected to play on the opening weekends for each shop launch.Considering this pop-up shop is all about second hand items a well known DIY celebrity Suzelle from Suzelle DIY will be asked to make appearances at the pop-ups.
Social Media
Instagram, TikTok and Facebook
Posters
These posters where created for social media and print advertising.
Totes Bags
A complimentary bag is gifted to the first 50 customers who attend the store on launch day. In these bags, customers will find stickers, coupons, and a magazine with an article on second hand items.
Day Passes
Considering the large influx of customers on launch day, a R20 entrance fee will be charged to ensure a profit is made. With this, a day pass band will be provided.
